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Beers

IT ALL COMES TOGETHER WITH A CASTLE

From its humble beginnings in 1895 when Charles Glass first started brewing it at the Castle Brewery in Johannesburg, Castle Lager has brought people together.

The new beer soon became popular among the hard-working, prospectors of the gold rush, and in 1889 one of Johannesburg's early newspapers, the Digger's News, declared it "a phenomenal success." Today, Castle Lager is brewed in nine countries and regularly enjoyed in over 40 countries worldwide.

Even in the brewing process, it all comes together naturally. No artificial flavouring, additives or preservatives but only natural ingredients are used: the finest quality malted barley, maize, hops and water.

The taste has not changed in over 100 years, and after 12 days of brewing and fermenting and six days of maturation, the brew undergoes a series of rigorous quality approvals. It is only when we are absolutely sure that every ingredient has come together perfectly, that each bottle is allowed to leave the brewery as a Castle Lager. 

It is difficult to master the art of brewing a beer with such distinctive taste - a taste that brings together the best of dry and the best of bitter. That is why Castle Lager Brewmasters have more experience than Brewmasters of other beers.

Here's to Castle... the beer that brings friends together. Inqaba!

Castle Lager sponsorships include:

  • Premier Sponsor of the South African Football Team (Bafana Bafana).

  • Team Sponsor of the South African Cricket Team (Castle Lager Proteas).

  • Associate Sponsor of the South African Rugby Team (Springboks).

  • Official beer supplier to the HSBC Sevens World Series Leg: Nelson Mandela Bay, South Africa.

  • Official beer supplier to the Vodacom Super Rugby Tournament.

  • Official beer supplier to the Premier Soccer League (PSL).


ABV: 5.0% Energy: 165 kJ/100ml

 

Visit the Castle website

Castle Lite was born as an innovator with an passionate purpose to unlock enjoyment.

In 1994 at the dawn for democracy in SA, in a time of opportunity and possibility, Castle Lite arrived to shake up the beer market. 

In a time when beer was very conventional, the arrival of Castle Lite (lower in total energy), a 4% ABV premium beer challenged the beer status quo in an exciting and vibrant way.

Right from the outset, it was an innovation that solved a problem.

In South Africa, progressive and forward looking beer drinkers had a dilemma.

On the one hand, they wanted to enjoy themselves, but they also wanted to do this in a way that was a little more responsible and allowed them to stay in control. 

Castle Lite innovated to solve this dilemma and this spirit of innovation and this mission to unlock enjoyment has been a core part of Castle Lite’s DNA ever since.

As South Africa catapulted forward and progress was taking place at a lightening pace, the brand needed to do the same to remain relevant.

Castle Lite illustrated its ability to innovate in the brand’s decision to move from brown glass to green.

In 2009, Castle Lite  once again innovated dramatically with the launch of the exciting innovative world of Extra Cold Refreshment.

Lagered at -2.5C° and served at -4C° and packaged with SA’s first thermocromatic temperature indicator, Castle Lite took beer drinking to a whole new level of enjoyment.

Innovation upon innovation followed as Castle Lite continued to pioneer new ways to unlocked enjoyment.

We're at the forefront of what we do and in 2014 we launched the next generation of Extra Cold refreshment – Castle Lite Lime. It’s the original Castle Lite you know and love, with a revitalising dash of lime.

New packs from 440 to the Resealables
New experiences from massive concerts to free music downloads
New promotions from 'Cold Squads' to 'the Republic of Extra Cold'

At every turn and in every way, Castle Lite continues to innovate to pursue its purpose.

It is always surprising...
Always unexpected…
Always innovating to unlock extraordinary enjoyment

 

ABV: 4.0%     Energy: 125 kJ/100ml

 

Visit us:

Website: www.castlelite.co.za
Facebook: www.facebook.com/castlelite
Twitter: @castlelitesa

 

Castle Milk Stout is the only beer that uses a dark roasted malt to extract a rich brew, giving consumers a premium, full flavour experience. The addition of caramel balances out the bitterness to offer consumers a satisfyingly creamy and balanced taste.

Castle Milk Stout has a unique impact given the nature of the dark brew in a brown bottle with its striking blue, gold and cream label. 

True greatness comes from within.

ABV: 6.0%                 Energy: 210 kJ/100ml


Castle Milk Stout is available in

  • 340ml non-returnable bottle

  • 330ml can

  • 440ml can

  • 750ml returnable bottle

 

While most of the brewing world consists of ordinary lager brews, Hansa Pilsener offers styles of beer beyond the obvious. In keeping with the Hansa promise to brew beer styles beyond regular lager, Hansa Pilsener first challenged regular lager rules with the launch of South Africa's first Pilsener style beer, Hansa Pilsener, in 1975. Unlike other beers, Hansa is brewed with a key differentiator, the kiss of the Saaz hop, which serves to make the beer bracingly crisp and refreshing.

In the Hansa tradition to venture beyond the ordinary, May 2007 saw the launch of a new variant, Hansa Marzen Gold. Hansa Marzen Gold is brewed with the glow of slow-roasted amber malt to impart a rich brewhouse flavour that's exceptionally drinkable.

In the past year the brand has established itself as the brand for dreamers. For the everyday man who believes they can achieve their dreams and takes action to do so.  

The new look Hansa has seen the brand modernise its packaging adding foil to the neck label and differentiating itself from other mainstream brands in the market.

Sponsorships:
Hansa Fish Canoe Marathon
Dusi Canoe Marathon

Keep in touch with Hansa Pilsener on the following platforms:

Website: www.hansapilsener.co.za
Facebook: www.facebook.com/Hansa
Twitter: @HansaPilsener
MXIT: Hansa_SA

 

 

Champion Men Deserve Champion Beer

 

Carling Black Label is one of South Africa's most well-known and well-loved beers.

With 25 International Awards for taste and quality under its belt, Carling Black Label is truly a Champion Beer. As the beer that is unmatched in gold, flavor and uncompromising in refreshment, men across South Africa and international taste experts continuously choose Carling Black Label as their beer of choice. 

Carling Black Label first hit South African shores in 1966. The first advertising campaign kicked off with a "cowboy" theme, where the cowboy represented a hero who deserved a cold Carling Black Label as a reward for a long day's work.

In the early nineties Carling Black Label continued to reflect the spirit of the times. It was an era when South Africa's workers felt proud of their role in society as nation builders. Carling Black Label recognised these workers as ‘heroes' who were strong, honest and hardworking and therefore deserved the rewarding taste of a Carling Black Label at the end of the day. 

At this time, Carling Black Label also began to win major awards in brewing competitions around the world. By 1996, Carling Black Label  had been honoured twice at the World's Best Bottled Lager competition.

Since then Carling Black Label has won a total of 25 awards, the latest being a 3 Star Gold Superior Taste Award at the 2012 International Taste and Quality Institute in Belgium.

Carling Black Label has evolved over time to become the beer brand that represents the values of South African men from all walks of life and recognises them as champions for their drive and commitment to achieve great things. These are the everyday champions who take on life and win. These are the champion men who deserve the reward of a beer that's full-bodied, well-rounded and satisfying, A Champion Beer. 

Champion Men Deserve Champion Beer
ABV: 5.5%        Energy: 165 kJ/100ml

Sponsorships:

  • The National Blackball Federation

  • Associate sponsor of Rocking the Daisies

  • Premier Sponsor of the Carling Black Label Cup

  • Associate Sponsor of Varsity Cup Rugby

  • Associate Sponsor of Orlando Pirates Football Club

  • Associate Sponsor of Kaizer Chiefs Football Club

Carling Black Label is available in the following packs:

  • 330ml returnable bottle

  • 330ml can

  • 340ml non-returnable bottle

  • 440ml can

  • 440ml non-returnable bottle

  • 750ml returnable bottle

  • Draught in selected outlets

  • 440ml Premium Draught in a Can

 

 

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